ABOUT THE PROJECT
In this project, the focus is on the future of streetwear, where physical experiences are translated into digital ones. Sneakerheads aims to build the largest sneaker community on the Web 3.0. This community empowers both creators and members, starting with 5000 avatars and 40 unique models, with plans for collaborations that bridge physical and digital worlds. The project is grounded in community, which is the core of sneaker culture, providing an avenue for self-expression and creativity. From Ali Dawoods' art to member interactions, community is essential. Sneakerheads offers membership to the urban community of the future.
HEAD OF CONTENT
My role was to create visually concepts for the project and bring them to life within a tight deadline. This included crafting eye-catching 2D/3D animations & images, brainstorming new ideas, and more. At the start, my focus was on building interest in the project and showcasing the amazing artwork by Ali Dawood. I was committed to push the project forward, and bring a touch of creativity to every aspect of my work.
Website Presentation
To inform the public of the website's launch, an animation was created to maintain high engagement and provide a glimpse into the process.
Tools i used: Cinema 4D, Redshift and After Effects.
Showcase NFT Avatars
My goal for the next visual was to make it eye-catching and exciting. To do this, I wanted to use as many NFT avatars as possible and showcase their diversity. I carefully arranged the avatars to make the display look great and catch people's attention. Lots of people were interested in the project and loved seeing the unique avatars in action.
COUNTDOWN
With the launch date fast approaching, I designed a visually countdown display to build anticipation and generate interest. The result was very good among potential customers, ultimately helping to make the launch a success.
Quick loop animation about the process of the Mint.
BASEMENT
Sneakerheads NFT collectors have the option to "rock" or "stock" their prized collections in the basement and earn rewards based on their duration. As a 3D Artist, I was inspired by this concept and used my expertise in Cinema 4D, Redshift, Clo3d and Photoshop to bring the Sneakerheads basement to life. I paid close attention to detail and incorporated an "urban vibe" to create a captivating image that showcased the essence of the project. This image was later used as the Twitter banner, generating interest and excitement for the Sneakerheads NFT collection.
STOCKING PROCESS
To enhance the Sneakerheads NFT stocking process, animations were necessary to visually showcase the current steps of the process.
COLLABORATIONS
At the heart of sneaker culture lies the act of collecting and securing rare drops and one-of-a-kind collaborations. This culture is defined by varied rarities that pay homage to the essence of sneaker collecting, with ultra-rare grail drops marking significant moments that are secured only by the most dedicated collectors. Sneakerheads aims not only to encourage collecting and curation, but also to provide a means for individuals to own pieces of cultural significance.
I created various designs for potential collaborations, focusing on elements such as lighting, texturing, and conceptualization.
#BURBERRY
#LEDGER
#CASETIFY
REWARD´s
Reward Lvl 1: The Sneakerheads skins (some examples).
At Reward Level 2, a Mystery Box awaits the lucky recipients with a surprise item inside, which could either be physical or digital. The collaboration includes popular partners such as Pintril, Stadium Goods, Bait, Ledger, Sneakerbox, Jason Markk, Billionaire Boys Club, Sneaks, MLLN, and 2117.
#Box scribbles
For Reward Level 3, participants will receive a visual pass for the upcoming collaboration drop white list. This pass will grant them access to the exclusive collaboration and allow them to secure their favorite items before they sell out.
At reward level 4, a collaboration drop between Sneakerheads and Magpark is offered. The design for this collaboration is created by Michael Guerra, who is the Owner & CEO of The Magpark.
In this case, i created product visuals, which consist of both product stills and a short product video.
TWITTER SPACE´s
Over 30 Sneaker Spaces were hosted, featuring notable guests such as:
@Jaadie, Gmoney, Sneaks, MLLN, Timbaland, Sneakernews, Jeff Staple, Jaques Slade, Miki from Mag Park, and About you/Pacemaker.
@Jaadie, Gmoney, Sneaks, MLLN, Timbaland, Sneakernews, Jeff Staple, Jaques Slade, Miki from Mag Park, and About you/Pacemaker.
Thanks for taking your time!
If you´re interested in following my journey, feel free to check out my Instagram. I would appreciate your support :).
